Come gather 'round, friends!
Let’s have an educational moment together.
As I mentioned earlier I’m a rookie PR/communications professional and one of my favourite things about my field is social marketing! Weeyoo!
What is social marketing, you ask?
Well, you are in for a treat because I am feeling scholarly.
Social marketing aims to influence or change social behaviours. Its purpose is to benefit the target audience, not the marketer.
Here are some cool examples:
FREE’s Stick Family Campaign for Mothers Against Drunk Driving.
Scroll to the bottom of this page to see a little bit more.
The Sexual Assault Voices of Edmonton’s Don’t Be That Guy poster campaign against alcohol-related sexual assault.
This campaign is currently being revamped and will be releasing new posters this coming winter.
Boehringer Ingelheim (Canada) Ltd. created this dandy little feature where you can customize a Barbershop Quartet video message to “Have the Talk” with your parents about atrial fibrillation and stroke. NEATO.
What? You want to LEARN more? Well, why don’t you go here and click through for more information!
If you’re like me and you’re not-so-secretly pining for an opportunity to work in this field, you could always work at these agencies:
Let’s have an educational moment together.
As I mentioned earlier I’m a rookie PR/communications professional and one of my favourite things about my field is social marketing! Weeyoo!
What is social marketing, you ask?
Well, you are in for a treat because I am feeling scholarly.
Social marketing aims to influence or change social behaviours. Its purpose is to benefit the target audience, not the marketer.
Here are some cool examples:
FREE’s Stick Family Campaign for Mothers Against Drunk Driving.
Scroll to the bottom of this page to see a little bit more.
The Sexual Assault Voices of Edmonton’s Don’t Be That Guy poster campaign against alcohol-related sexual assault.
This campaign is currently being revamped and will be releasing new posters this coming winter.
Boehringer Ingelheim (Canada) Ltd. created this dandy little feature where you can customize a Barbershop Quartet video message to “Have the Talk” with your parents about atrial fibrillation and stroke. NEATO.
What? You want to LEARN more? Well, why don’t you go here and click through for more information!
If you’re like me and you’re not-so-secretly pining for an opportunity to work in this field, you could always work at these agencies:
Acart Communications – in Ontario.
Brown Communications Group – in Saskatchewan.
FREE – in Edmonton.
These are just examples. Social marketing
campaigns are produced by many.
Can you think of any other cool social
marketing campaigns? Link it up in the comments below!
Since we’re being scholarly, here are some references for further study.
Since we’re being scholarly, here are some references for further study.
Kotler, P., & Zaltman, G. (1971).
Social marketing: An approach to planned social change.
Journal of Marketing, 35, 3-12. Retrieved from
http://www.sfu.ca/cmns/faculty/laba_m/425/07-fall/document/KotlerZaltman.PDF
Journal of Marketing, 35, 3-12. Retrieved from
http://www.sfu.ca/cmns/faculty/laba_m/425/07-fall/document/KotlerZaltman.PDF
Shewchuk, J. (1994). Social marketing
for organizations (ISSN 1198-712X ). Retrieved from
Queen's Printer for Ontario website:
http://www.omafra.gov.on.ca/english/rural/facts/92-097.htm
Queen's Printer for Ontario website:
http://www.omafra.gov.on.ca/english/rural/facts/92-097.htm
Weinreich, N. K. (n.d.). What is
social marketing?. Retrieved from http://www.social-
marketing.com/Whatis.html
marketing.com/Whatis.html
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